Sayantan Bar

Growth Marketing · GTM · Retail

Built Capital-efficient growth engines from zero twice.

Growth marketer with 7+ years across go-to-market, customer acquisition and omnichannel retail — founded a D2C brand and built a ₹500+ crore chain's digital marketing function. Based in Bengaluru.

Download Resume (PDF)LinkedIn ↗bar.sayantan@yahoo.co.in
Sayantan Bar
~₹1 Cr
revenue bootstrapped at HostelCo.
₹10
ad spend per customer acquired
7 / 7
college partners renewed every year
+30%
IT category YoY growth at Harsha

Experience

HostelCo.

Founder & Growth Operations Lead

Mar 2023 – Mar 2026 · Bengaluru

  • Designed two hostel-essentials bundles replacing four vendor trips — 95% of buyers chose a bundle at 2.1× AOV (₹4,076 vs ₹1,914).
  • Hit ₹18 lakh revenue in 90 days through college partnerships; paid media used only for awareness at ~₹10 per customer.
  • Built a B2B2C model: partnered with institutions for the customer pool, making colleges the repeat buyers while students bought once per cohort — started with 5 institutions, grew to 7, all renewing annually.
  • Pre-arrival email & WhatsApp campaigns using institute-shared contact lists locked in students before they left home: 90% of a 240-student batch ordered in a ten-day window.
  • Negotiated direct manufacturer tie-ups and benchmarked every nearby shop, pricing bundles 5% below local stores at 30–35% gross margin — with the convenience of everything in one package, on campus.
  • Set up the entire business solo: GST, MSME and Shop Act registrations, warehousing via Stownest for flexible cost and tenure, and Porter for last-mile delivery to campuses.
  • Owned full P&L, budget, warehousing and logistics; led 5 full-time and 7 part-time staff; planned off-season expansion into PGs, rented apartments and premium travel segments.

Future Nirmaan Enterprises

Marketing & Operations Lead

Oct 2021 – Mar 2023 · Bengaluru

  • Ran B2B business development across month-long sales cycles, aligning clients, partners and internal teams.
  • Sourced tenders and competitive bids; built project-manager relationships that brought repeat contracts.

Harsha Retail (PRL)

Marketing Manager · 20+ stores

Oct 2018 – Oct 2021 · Karnataka

  • Built the first digital marketing function at a 30-year-old, ₹500+ crore retailer; 22% of campaign visitors bought.
  • Ran full-funnel ATL and BTL marketing — print media, radio spots, billboards and hoardings — managing ~20% of the brand's marketing budget with monthly per-store ROAS reviews.
  • Digital campaigns opened a new customer segment of school and college-goers, driving 30% YoY growth in the IT category (smartphones and laptops).
  • Co-marketing with Samsung, Apple, HP, Lenovo and LG amplified new product launches across stores.
  • Launched 4 new stores (14 → 18) with local celebrity tie-ups and launch events, averaging 120% of opening-week footfall targets.
  • Ran the annual sale: ₹50 crore+ in 7 days, ~10% of yearly revenue.
  • Helped launch the loyalty program — members showed 18% higher average order value.

Skills

Marketing & Brand
Brand marketing, Campaign management, Loyalty programs, Retail partnerships, Store launch
Strategy & Growth
GTM strategy, Customer acquisition, B2B + B2C partnerships, Pricing & bundling
Operations
P&L ownership, Budgeting, Risk management, Team leadership, Logistics, Warehousing
Ads & Analytics
Meta Ads Manager, Google Ads, Google Tag Manager
Tools
Zoho, Swipe, Claude, Gemini
Education
PGDM Marketing — IFIM Business School, 2018
B.E. Mechanical — EWIT (VTU), 2016

Let's talk growth.

Open to growth, GTM and brand marketing roles.

bar.sayantan@yahoo.co.in+91 81709 54054LinkedIn ↗